- Retailers use slow ambling music to keep shoppers in-store
- Up-tempo background tunes get customers out of the door quickly
- Down-tempo music is most soothing for older shoppers who bore easily
With the biggest shopping day of the year coming up, a new study has been carried out, looking into the impact music can have on shoppers.
With Brits having spent a cool £1.2billion last year during Black Friday alone, money-saving website Voucherbox.co.uk has teamed up with Prof. Rupert Till, Professor of Music at the University of Huddersfield, who explored how those having in-store shopping experiences might have had their spending habits altered by the background music.
Dr. Till who reveals that, even with Christmas tunes aplenty, retailers can use specifically curated playlists to encourage shoppers to amble through stores. This creates extra opportunity for them to browse – and buy – items.
The Professor of Music has worked with Voucherbox.co.uk to curate five clef-er music playlists, designed to put the power ‘Bach’ in shoppers’ hands this Black Friday. Thanks to the playlists, those hitting the shops or shopping online can pop in some earphones and select a pitch-perfect playlist to suit their mood and provide a seamless shopping experience.
Dr Rupert Till commented, “Retailers often use music in sophisticated ways to manipulate the moods and behaviours of their customers. Shoppers though can take control and set their own mood, based on their situation by listening to music on their own personal devices.
“Whether people get easily distracted and buy items they don’t need or perhaps they need help overcoming the pressures of buying gifts for others, we have looked to provide a solution for a range of issues faced by shoppers.”
He reveals listening to the up-tempo beats of Calvin Harris, Zara Larson and Maroon 5 keeps shoppers moving and gets them out of the store quickly– leaving less time to make purchases.
Chart music in a major key – especially when played loud – is most useful for under 25s as research found that this style got young shoppers moving to the beat and out of stores quicker than any other genre.
Dr Till, who both researches and composes music, has provided some money-saving music tips to help overcome the ‘treble’ of buying Christmas gifts and wading through the seemingly endless deals on offer. Whether playing music while browsing online or listening through headphones in-store, here are his top-tips:
- For an efficient money-saving shop, up-tempo music gets shoppers through their task quickly, which reduces the likelihood of sticking around, browsing the store and spending money – artists include Calvin Harris, Zara Larson and Maroon 5
- Slow ‘background’ music is recommended to sooth those who get anxious while shopping – artists include Dido, Groove Armada and William Orbit
- Down-tempo music is ideal for older Brits who bore easily as it sooths the shopper and provides the perception that the shopping duration is shorter than in reality – artists include Tony Bennett, Bobby Darin and Dean Martin
- Match the music genre to the product you are buying to get in the right frame-of-mind and to ‘cymbalise’ the culture of the purchase item – artists for buying cutting edge gadgets include break-through artists, such as Rag ‘n’ Bone Man, Nadia Rose and Temples
- A Classical Music Playlist might suit high cost aspirational purchases
Voucherbox.co.uk is currently hosting these five individual playlists to address common issues experienced by shoppers, including stress, boredom and lack of focus, to help aid a smooth Black Friday and Cyber Monday experience.
To access the Black Friday playlists, visit: Voucherbox.co.uk.
Dr Till’s top songs to help keep calm under pressure, when shopping stresses you out:
|Daydream in Blue||I Monster|
|I Remember Johnny||Bent|
|Song of Life||Leftfield|
|At the River||Groove Armada|
|Mustt Mustt||Nusrat Fateh Ali Khan (Massive Attack Remix)|
|Water from a Vine Leaf||William Orbit|
|The Great Gig in the Sky||Pink Floyd|
Dr Till’s top songs for a fast, focused and fun money-saving shop:
|Shape of You||Ed Sheeran|
|Despacito (Remix)||Luis Fonsi, Daddy Yankee, Justin Bieber|
|You Don’t Know Me||Jax Jones ft. Zara Larsson|
|There’s Nothing Holdin’ Me Back||Shawn Mendes|
|Call on Me||Starley|
|Chained to the Rhythm||Katy Perry ft. Skip Marley|
|Big for your Boots||Stormzy|
|Sun Comes Up||Rudimental|
|What Lovers Do||Maroon 5|
Dr. Till’s top songs to help pass the time for those who don’t enjoy shopping:
|The Good Life||Tony Bennett|
|Beyond the Sea||Bobby Darin|
|Wishin’ and Hopin’||Dusty Springfield|
|Wichita Lineman||Glenn Campbell|
|That’s Amore||Dean Martin|
|Sittin’ on the Dock of the Bay||Otis Redding|
|Lovely Day||Bill Withers|
|Over the Rainbow||Eva Cassidy|
Dr Till’s top classical choices when shopping for elite, aspirational, high quality products:
|Symphony No. 5 in C Sharp Minor: 4. Adagietto.||Mahler – Royal Concertgebouw Orchestra and Riccardo Chailly|
|Nocturne No. 2 in E Flat, Op. 9 No. 2.||Chopin – Ji Liu|
|Adagio for Strings and Organ||Albinoni – I Musici|
|Symphony No. 3 “Symphony of Sorrowful Songs”: II. Lento e Largo||Gorecki – Joanna Koslowska, Warsaw Philharmonic Orchestra and Kazimierz Kord|
|Bolero||Ravel – Boston Symphony Orchestra and Seiji Ozawa|
|Requiem in D Minor: Lacrimosa||Mozart – Academy of St. Martin in the Fields Chorus, Academy of St. Martin in the Fields and Sir Neville Marriner|
|Spem in Alium – Tallis||I Fagiolini and Robert Hollingworth|
|O Euchari||Gothic Voices, Christopher Page and Emily Van Evera|
|Flower Duet (from Lakme)||Delibes – Royal Philharmonic Orchestra|
|Serenade to Music||Vaughan Williams – Adrian Boult|
Dr Till’s top songs for buying cutting edge gifts:
|Glitter & Gold||Barns Courtney|
|I Need a Connection||Jane Weaver|
|There’s a Honey||Pale Waves|
|Keep in the Dark||Temples|
|Let’s Go to the Beach||Sophie Longshaw|
|Belle Wahalla||Kondi Band|
For more information, contact the Voucherbox.co.uk press office on 0203 897 0333 or at email@example.com.
About Dr Rupert Till
Dr. Rupert Till is Professor of Music in the Department of Music and Drama, having worked at the University of Huddersfield since 2002. He is also Associate Dean International in the School of Music, Humanities and Media, responsible for overseeing international development and recruitment.
He has appeared on TV and Radio, including BBC Breakfast, BBC News, the Sky at Night, Mystery Quest, ARTE, the Travel Channel, BBC Radio 2, 4, 5, 6 and World Service, LBC, various international radio stations, and speaks regularly on BBC Radio Leeds and Sheffield on popular music subjects. His research has been featured widely in national and international press and on numerous websites.